Monday, October 1, 2007

The Madison Avenue Congressional Republicans

Today's WaPo reports Congressional Republicans:

". . . may be having an identity crisis. Boehner, Senate Minority Leader Mitch McConnell (R-Ky.) and President Bush have met regularly on what Boehner calls his 'rebranding' initiative: winning back for the GOP the mantle of fiscal discipline and limited government."

John Boehner speaking like an advertising executive is not the appropriate way for Republicans to communicate their message (when they figure one out.) No "rebranding" is going to wash away 12 years of majority control where they morphed into a party nearly bereft of principles. I can't think of any issue, other than the tax cut issue, where the retort to a Republican idea isn't: What were you doing for 12 years?